Typography
ABC Schengen Core is the primary driver of brand recognition.
ABC Schengen was designed by the type foundry ABC Dinamo. It is a collection of typefaces inspired by the Eurozone’s visual language of cross-border, free-flowing logistics, manufacturing and construction. All families share the same structural dimensions, allowing them to be combined effortlessly.
ABC Schengen Core is the brand typeface. It is the primary driver of brand recognition and its letterforms provide the base of the MoveDetroit logos and brand foundation lockups.
ABC Schengen Core Bold is used to typeset headlines and display copy, always in Title Case.
Live. Work. Play.
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ABC Schengen A is the workhorse typeface used in the MoveDetroit identity system.
ABC Schengen A Regular is used to typeset body copy, and ABC Schengen A Semibold can be used sparingly to accent words or phrases within body copy.
MoveDetroit is a coordinated, Detroit-focused initiative that unites partners across the city to build a stronger future for all Detroiters—current and future—by elevating Detroit as a premiere place to live, work, and play.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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ABC Schengen A Mono is the accent typeface used in the MoveDetroit identity system.
ABC Schengen A Mono Regular is used to typeset captions in sentence case. It can also be used in all caps for microcopy such as credits. ABC Schengen A Mono Semibold is used sparingly to accent words or phrases within captions.
Attendees gather in Detroit for Reindustrialize 2.0 to connect, share ideas, and spark new opportunities.
Photo credit: Christian Najjar
MoveDetroit.com
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Body copy sets the base size. Headlines are at least twice the body size; captions are at most half.
Live. Work. Play.
- Typeface
- ABC Schengen Core
- Weight
- Bold
- Case
- Title Case
- Type size
- ≥ Body × 2 · 96 pt
- Leading
- Headline × 0.96 · 92.2 pt
- Kerning
- Optical
- Tracking
- 10
- ¶ Spacing
- 0
MoveDetroit is a coordinated, Detroit-focused initiative that unites partners across the city to build a stronger future for all Detroiters—current and future—by elevating Detroit as a premiere place to live, work, and play.
- Typeface
- ABC Schengen A
- Weights
- Regular · Semibold accent
- Case
- Sentence case
- Type size
- Base · 48 pt
- Leading
- Body × 1.2 · 57.6 pt
- Kerning
- Optical
- Tracking
- -10
- ¶ Spacing
- Leading ÷ 2 · 28.8 pt
Attendees gather in Detroit for Reindustrialize 2.0.
Photo credit: Christian Najjar
MoveDetroit.com
- Typeface
- ABC Schengen A Mono
- Weights
- Regular · Semibold accent
- Case
- Sentence case or ALL CAPS
- Type size
- ≤ Body ÷ 2 · 24 pt
- Leading
- Caption × 1.2 · 28.8 pt
- Kerning
- Optical
- Tracking
- 0, or 50 in ALL CAPS
- ¶ Spacing
- Leading ÷ 2 · 14.4 pt
Brand Typeface Alternate
Rajdhani Bold is the alternate for ABC Schengen Core Bold. Follow the same specifications used for ABC Schengen Core, but increase the negative tracking to -25.
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Workhorse Typeface Alternate
IBM Plex Sans Regular is the alternate for ABC Schengen A Regular, and IBM Plex Sans Bold for ABC Schengen A Semibold. Follow the same specifications but increase the negative tracking to -20.
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Accent Typeface Alternate
IBM Plex Mono Regular is the alternate for ABC Schengen A Mono Regular, and IBM Plex Mono Bold for ABC Schengen A Mono Semibold. Follow the same specifications.
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