MoveDetroit Brand Standards
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This site is the living version of the MoveDetroit Brand Standards, a playbook for keeping the brand consistent across every touch point.
MoveDetroit is a coordinated, Detroit-focused initiative that unites partners across the city to build a stronger future for all Detroiters—current and future—by elevating Detroit as a premiere place to live, work, and play.
Brand Goals
- LiveIncrease the population of Detroit.
- WorkIncrease the number of companies in Detroit.
- PlayIncrease tourism through the number of events and activations in Detroit.