Introduction
A playbook for keeping the MoveDetroit brand consistent across all touch points.
MoveDetroit is a coordinated, Detroit-focused initiative that unites partners across the city to build a stronger future for all Detroiters—current and future—by elevating Detroit as a premiere place to live, work, and play.
- LiveIncrease the population of Detroit.
- WorkIncrease the number of companies in Detroit.
- PlayIncrease tourism through the number of events and activations in Detroit.
If you have any questions while implementing these brand standards, please don’t hesitate to reach out to Alyssa Arnesen at alyssa@supper.works.
Note: Photos in the application mockups are FPO.
These brand standards are a playbook for keeping the MoveDetroit brand consistent across all touch points. The following sections describe how all of the brand elements (i.e., logo, color, typography) function as individual components and also how they complement each other and come together to create a larger brand system.
Following these brand standards should make it so that no matter who creates brand materials, the output will feel as if it is coming from the same visual world. The goal isn’t to limit creativity, but to make sure the MoveDetroit brand always looks and feels authentic and cohesive, whether it’s on a pitch deck, a social post, or sponsorship materials.